Environmental issues are high on the political agenda and the Covid crisis is only heightening our awareness of these challenges. Hear from our category sponsor BR Fares, which introduces our three shortlisted entries in this category...
33 King's Road
Enabling a better Rail Retail Experience
At BR Fares our company ideal is to improve the passenger experience by making rail travel cheaper, smoother and stress-free. We've grown from a simple fares information website and now offer software development and technical services to the wider industry.
Given the current depressed demand we feel it's more important than ever to sell the passenger experience and attract passengers back with reassuring information about what to expect on-board.
Key to our products and offering are concepts such as journey signposting, simplified metafares and our "flexi-seats" reservation system, currently under development.