Eurostar rebrands following Thalys merger

Fleets to merge amid Brexit challenges

Eurostar has unveiled a new logo as it formally launches the newly merged organisation with Thalys, with the combination of the two businesses creating what the company says is the largest international high-speed network in western Europe, serving five countries.

Eurostar CEO Gwendoline Cazenave said the new identity ‘gives back the star to Eurostar’. The logo was inspired by l’Etoile du Nord, the original train service linking Paris, Brussels and Amsterdam and as a tribute to the first Eurostar logo. The new brand identity was created by DesignStudio based on the heritage of Eurostar and Thalys.


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