The Virgin voice

From day one Virgin Trains brought something different to the railways

Ride and dine: Virgin Trains cooked up a delicious breakfast for Chiltern customers.

Customers love the Virgin brand. For 22 years Virgin Trains has been a distinctive voice in the rail industry, offering something a bit different to other operators.

The Virgin voice does away with the formality seen elsewhere, preferring an open, honest and direct tone to convey the enthusiasm of the company and its people for serving customers and making their journeys better. Often that means doing things differently. That’s not just launching ground-breaking innovations like tilting trains and automatic delay repay, but revolutionising interactions with customers. This unique Virgin voice has created some memorable moments down the years; here’s a few of them….

Sitting pretty: Jake the Trainspotting Dog models the new Virgin Trains uniform.
Paws for a refresh: the dog watering bowl unveiled at Stafford station in Jake’s memory



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