From day one Virgin Trains brought something different to the railways
Customers love the Virgin brand. For 22 years Virgin Trains has been a distinctive voice in the rail industry, offering something a bit different to other operators.
The Virgin voice does away with the formality seen elsewhere, preferring an open, honest and direct tone to convey the enthusiasm of the company and its people for serving customers and making their journeys better. Often that means doing things differently. That’s not just launching ground-breaking innovations like tilting trains and automatic delay repay, but revolutionising interactions with customers. This unique Virgin voice has created some memorable moments down the years; here’s a few of them….
BACON BUTTY BATTLE BUS
Virgin Trains loved a bit of friendly rivalry.
So when competitor operator Chiltern Railways abolished its on-board catering service in May 2017, the opportunity was too good to resist. Virgin mobilised its bacon butty battle bus to emphasise that, unlike its rival in the West Midlands to London market, on-board catering was here to stay. The Virgin Trains branded food truck visited three stations offering passengers delicious bacon ciabattas served …
